Engaging Product Tour Video: Giving Audience What They Want

Challenge:

Moxie Software’s Chief Marketing Officer (CMO) and Product Team knew they needed an engaging, entertaining, yet informational product tour to raise awareness. Typical “screencast” or Camtasia-type demos were too dull and ordinary – how could the story be told in an engaging way?

Solution:

Moxie’s CMO and Product Marketing Director called on ElectrifyMedia’s expertise to weave the comprehensive product feature set and customer benefits into an engaging visual product tour. ElectrifyMedia’s expert team consulted with Moxie on best practices for making the visuals “pop”. After Effects and line art illustration and animation keep the viewer engaged and informed at the same time.