Animated “How it Works” Demo to Cut Through Complexity

“How It Works” Animated Demo

Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.

Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way.

Axolotl’s sales team was searching for a better way to present their EMR (electronic medical records) solutions to hospitals, physicians and health care communities. “Powerpoint-style presentations” were confusing and put prospects “to sleep”. An earlier “video production” from another vendor was expensive, yet “superficial” – and in the end, required the Axolotl team to do much of the heavy lifting. ElectrifyMedia was brought on board to “unlock” the powerful story and messages to “de-mystify” the complexity and solution.

ElectrifyMedia crafted an engaging “how it works” Flash Demo of Axolotl’s Elysium connectivity solution in action, focusing on the messages and key benefits hospitals, physicians and other stakeholders could easily relate to.