At ElectrifyMedia, our passion has always been about delivering the power and reach of online video to all businesses – big and small. It may sound crazy, but when ElectrifyMedia Productions launched (Imageine Video, initially) in October 2004, YouTube didn’t exist yet! Much has changed in 8 years:
Consumers and customers love video – seek it out – and share it actively across their business, personal and peer networks (Facebook, LinkedIn, Google+). Savvy marketers observe that at every stage of the customer lifecycle, video and social media can help integrate and increase the impact and ROI of online marketing efforts. But first, marketers must overcome considerable complexity. With more device types, fast-changing technologies, a multitude of social channels, and cross-platform consumer behavior data to account for, managing cost and time-to-market is a constant challenge.
Veteran technology marketing executive, and founder of ElectrifyMedia Productions, Michael’s expertise spans 20 years of creative visual communications for Silicon Valley technology companies’ corporate communications and sales enablement. “The message is always king. Whether that message is promoting a service, capability or product, it must be instantly recognizable and experienced by the viewer,” he says. “Absent a compelling story, all the visual imagery, animations and motion graphics have no reason for being.”
Ron Fugelseth – Creative Director Check out “Toy Train in Space”!
Ron knows that the biggest challenge other than uncovering and distilling the message, is communicating the story to the audience in the most engaging, effective way. His advanced skills in visual user interface design and user experience are born from years of creative production mastery. Photoshop, Flash, FinalCut ProX and AfterEffects are essential, industry-standard tools ElectrifyMedia’s team uses for the same high quality production look and feel of network television. “Imagery and storytelling must support the messaging in every rich media piece,” he says. “There is a story to be told in every aspect of life and all industries. We just need to find it and light it up on the screen.”
Matt’s expertise lies in his unique ability to translate complex ideas into clear, precise, and approachable terms. He believes that effective writing tells a story that engages the audience. “When I write, I start by researching,” he says. “I gather all the information I think I will need. Then I work to put myself into the mind of the audience – I try to understand their perceptions and attitudes. If I have to roll up my sleeves and try out the process or product I am writing about, I don’t hesitate. I go ahead and do it.”
Matt has worked in Silicon Valley for many years, having worked as a journalist at Information Week, InfoWorld and other publications, as well as a writer and editor for Oracle’s Brand and Creative department.
“Our new video/landing page campaign (from ElectrifyMedia) drove incredible performance gains. We tracked and measured conversions before and after the demo video on our website. We immediately saw +33% improvement in website traffic, increased lead conversions of +10%, and +57% increase in quality of lead-to-conversion!”- Tara Sporrer, VP Marketing, nGenera
“The ElectrifyMedia Team have delivered professional and creative results at a reasonable cost. I would definitely recommend them to anyone in the high tech sector who needs to translate complex technology to customers in a slick, engaging and credible fashion.”
- John Callahan, Director of Marketing, Certicom
“We are extremely satisfied with the results…The ElectrifyMedia team is expert at perfecting the “story” first. Thanks to their wide-ranging video, Flash and animation capabilities, we were able to deliver our message in the most compelling, cost-effective and engaging way. Their level of customer service and support is first-class…our highest recommendation!”
- D. Iannitti, President, Document Systems, Inc.